It comes out in less than a week. Amazon's first ad focuses mostly on the free Amazon prime you get (so that you buy more) from them, and not so much the phone itself.
For a limited time, you get Amazon Prime (One Year Membership) with each phone. If you are already a member, you get an additional year added at no extra charge. For me, this puts the basic Amazon Fire Phone, 32GB (AT&T) at $99 (since I will be keeping Prime), plus the 2 year agreement.
Forget the NEXT option - it simply doesn't make sense to pay for the full price of the phone over the course of 12 / 18 months, and then not get to keep it when you want to upgrade.
I'm particularly interested in the camera quality, features and the unlimited online storage that comes with it. Its too early to tell the benefits of the other gimicky features I may or may not use.
Know that the Fire phone runs a tweaked version of Android and so does not have access to all the apps on Google Play store, just the ones on Amazon's app store. Personally, I just want access to a few key apps anyway so this isn't a big issue for me (as a secondary phone).
Finally it comes down to AT&T vs Verizon. I have coverage in 4G most places, just not LTE. I can live with that since I will definitely be keeping the iPhone on Verizon for another year and its blazing fast on Verizon.
It'll have to be a second device. What about you? Will you get a Fire phone?