New study Micro-analyzed among 18-44 year olds:

34% watch more movies in theatres, rent more movies.

24% buy more movies than average.

Tend to have more and better equipped home theatres.

Spend less time watching TV.

Do far more downloading and streaming of videos.

Tend to be early adopters.

Share more of their opinions online.

None of this surprises me. Yet the RIAA, MPAA, etc say downloading is bad, breaking the law when they should really be embracing this group of P2P users.