Basically 2 new phantom 3 models, one with the same 4k sensor as with the Inspire 1.  New app, new sensors that add further stability, new remote (looks like Inspire 1's), lightbridge.  All for around $999-$1250.  The videos copy the style of Apple product launches and that of GoPro promotion videos.  It works!

More Video's from DJI Channel after the break.