Traveling with expensive camera equipment

I'll be heading out to parts of China where I've never been.  Even though I look Asian, I'm sure my clothing, my travel partners and the gear I carry will make me stick out like a sore thumb.  Not to mention the camera gear which I will be carrying.

So I happened across this article about how someone disguised his camera so that it looks like something nobody would want.

It's ingenious really, more out of necessity than anything else.  While I won't go to such extremes, I will definitely consider older bags, beat up camera markings, stickers and tape in future adventures where travel can be risky.