The HoriPad Ultimate is the newest officially licensed controller for the new AppleTV, and made by a well known (in gaming circles) company known for gaming controllers.

It is $49.99 at Apple Store, and comes in and out of stock at Amazon.

Its in a typically nice retail box, solid feeling, and without even opening the box it feels like something special - applelesque.  Inside the box is a clean package with pretty much just the controller, and user manual.  It charges with a 'standard' Apple lightning cable - MFI certified or not, but doesn't include one.